Are you interested in real estate investing? There are tactics that work and some that will set you back. For instance, you’ve probably heard “If you build it, they will come.” Unfortunately, that’s seldom the case. When working with sellers, you can’t just “build it” and hope that “they will come.” If you want buyers, you have to go out and get them.
One of the most powerful tools at your disposal is your marketing campaign. Your marketing campaign serves as a blueprint for how you’re going to go about getting buyers. For marketing to be effective you have to think not only about your target market, but also the best ways to target it.
A good marketing campaign begins with you and what you have to offer as bait. You conduct it via self-promotion. Promote yourself through a variety of media, including print ads, social media, and networking groups.
Once your marketing campaign is set, you’re going to want to create an advertising budget. Setting aside a portion of your available funds to use on advertising is essential for keeping track of your finances and ensuring that everything you need to spend has an amount allocated to its cost.
How much do you have to work with? What will you need? At the beginning your budget might be slim, but as you generate income with your real estate investing business, your budget will grow and with it your ability to market more extensively.
There are several low cost strategies you can work with when you’re just starting out. Be sure to catch our next post and learn about a few ideas you might be missing out on. We’ll cover 7 of the most valuable and inexpensive ideas. They make starting a real estate investing business doable for almost anyone—even if you don’t have a lot of startup capital.