Promoting your real estate investment business by getting your name out there are two important keys to your success. If nobody knows you’re out there, how can they do business with you?
Advertising is expensive, isn’t it? Where will you get the money? The money you spend promoting your business will come out of your marketing budget. For those who are starting with significant capital, the sky’s the limit. But, it’s entirely possible to find marketing opportunities on a shoestring budget if you know where to look.
To begin, get a set of 1,000 full-color business cards and hand them to everyone. Put them with your tip when you eat out and tuck them in with bills you pay by mail. The cost for the cards is relatively low. It should run about $25 – $35, so don’t worry if you run out. You can even leave them on properties you find for sale when out prospecting.
Flyers and Postcards
Another inexpensive method for marketing your real estate business is to have flyers printed. Save on the cost by designing them yourself on your PC, but make sure you use high-quality card stock. Use colors like yellow or lime green to stand out. If you’re going to an event, print out two or four tiles to a page, then use as postcards to mail or hand out to people.
While you’re getting your flyers printed, get a few posters printed as well. Be sure to include all the relevant information you’re putting on your flyers, and print on 11×17 card stock or glossy paper. If you use posters, always make sure to get permission before posting them.
Do you want to get creative? If you have the money, you can get some signs printed and post them in areas that get a lot of traffic, such as intersections. These are known as bandit signs, and they should be white with large red or blue letters, and contain a concise message as well as legible contact information. With bandit signs, the message doesn’t need to be elaborate. Something as simple as WE BUY HOUSES and your contact number and/or website beneath is all it takes.
Car Magnets Car magnets are about $35 each. Buy one for one each side of car so wherever you are and whatever neighborhood you may be driving through, you’re message is sure to be seen. Car magnets are less Expensive than a Full Vehicle Wrap